Free Testimonial and Review Tools
Which testimonial and review tools a startup can collect and show customer praise with for free today, how many testimonials the free plan allows, whether free widgets carry the tool's branding, whether a card is needed and what the first paid plan costs, read from each provider's own page.
Free allowances read on each provider's own pages, all checked on or after . Testimonial tools change their free plans from time to time: confirm the terms on the provider's page before you rely on it.
Testimonial tools a startup can use for free today include Senja (Free forever: 15 testimonials), Trustpilot (Free account: 50 invitations a month), Testimonial.to (Free forever: 10 text, 2 video), Google Business Profile (Free Business Profile listing), and Shapo (Free forever: 15 testimonials). Each of the 9 free plans below links to the provider's page that states it, with its main limit, whether free widgets carry the tool's branding, whether a card is needed and what the first paid plan costs.
Customer quotes, video testimonials and star ratings on your site help a new visitor trust you faster. Testimonial tools collect them with a simple form or link and embed them as a widget, and review platforms host public reviews; most have a free plan.
The headline rarely tells you how far it goes. Free plans cap testimonials, videos or widget views, and often keep the tool's branding on your widget. Each tool below shows what is free, its main limit, whether free widgets carry branding, whether a card is needed and what the first paid plan costs, quoted from the provider's own page with the date we read it.
Which tools we picked and the order they appear in are our editorial choices; the terms are the providers'. Some of these providers pay us a referral commission when someone signs up through our link: those links are labeled, and they play no part in which tools are listed or where.
Testimonial tools with a free plan
Collect text and video testimonials and embed them on your site, free to start.
- 1
Senja
Video and text testimonials, free forever
Senja's Free plan is free forever for 15 video and text testimonials. Widgets show Senja branding on the free plan, and the first paid plan, Starter, is $29 a month.
- Branding on widgets
- Senja branding on widgets (source: senja.io)
- First paid plan
- Starter: $29 a month (source: senja.io)
- 2
Testimonial.to
A public testimonial page and widgets, free
The Free plan is free forever with 2 video and 10 text testimonials in total. Starter is $25 a month, or $300 billed annually.
- First paid plan
- Starter: $25 a month (source: testimonial.to)
Start free at Testimonial.toTerms read on testimonial.to on Testimonial.to: the free allowance and how to start - 3
Shapo
Small businesses collecting up to 15 testimonials
Shapo's free plan is free forever with no credit card, for up to 15 testimonials. It shows Shapo branding, and the next plan, Pro, is $29 a month.
- Main limit
- Up to 15 testimonials (source: shapo.io)
- Branding on widgets
- Shapo branding on the free plan (source: shapo.io)
- Payment card
- No credit card (source: shapo.io)
- First paid plan
- Pro: $29 a month (source: shapo.io)
- 4
Famewall
One testimonial wall for a product or team
Famewall's Free plan costs $0 and covers one published wall with 10 testimonials. Standard is $12 a month, or $149 billed yearly.
- First paid plan
- Standard: $12 a month or $149 a year (source: famewall.io)
- 5
Trustmary
Review and testimonial widgets for a solo business
Trustmary's Solo plan starts free with no credit card, for 5 monthly survey responses and 200 monthly widget views. Starter is $388 per month.
- Payment card
- No credit card required (source: trustmary.com)
- First paid plan
- Starter: $388 a month (source: trustmary.com)
Start free at TrustmaryTerms read on trustmary.com on Trustmary: the free allowance and how to start - 6
Endorsal
Testimonials and social proof for a small site
Endorsal's Free plan covers the core features for 100 total contacts and 1,000 monthly visitors, with no credit card needed. Starter is $39 a month.
- Payment card
- No credit card required (source: endorsal.io)
- First paid plan
- Starter: $39 a month (source: endorsal.io)
- 7
Vocal Video
Short video testimonials, free while small
Vocal Video's Free plan is free forever for 5 published videos at 720p, with a Vocal Video watermark. Essential is $99 a month, billed yearly, with no watermarks.
- Branding on widgets
- Vocal Video watermark on free videos (source: vocalvideo.com)
Start free at Vocal VideoTerms read on vocalvideo.com on Vocal Video: the free allowance and how to start
Review platforms with a free plan
Collect public reviews on a trusted platform, free to start.
- 1
Trustpilot
Collecting reviews on a public company profile
Trustpilot's Free account is completely free with no credit card, and includes 50 review invitations a month. Plus starts from $319 per month per domain, billed annually.
Start free at TrustpilotTerms read on business.trustpilot.com on Trustpilot: the free allowance and how to start - 2
Google Business Profile
Local businesses wanting reviews on Google Search and Maps
Google states that creating a Business Profile and listing your business on Google is free, and the profile appears on Google Search and Maps.
Start free at GoogleTerms read on business.google.com on Google Business Profile: the free allowance and how to start
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How this comparison is built
The list covers testimonial and review tools a founder can use for free today without applying to a program. The order and the "best for" notes are our editorial reading of each tool's terms. Every term comes from the tool's own pricing or help page on the date shown, never from a third-party list; follow each link for the full conditions. A cap on testimonials or video reviews, the tool's branding on free widgets, imports or custom domains kept for paid plans can matter more than the headline, so the comparison quotes them wherever the provider states them. Some of these tools pay StartupPerks a referral commission, and their links are labeled as referral links; that decides neither whether nor where a tool appears, and no tool pays for a placement on this page.
Read the full methodologyCommon questions
What is the best free testimonial tool?
By the terms each provider states, Senja and Shapo are free forever for 15 testimonials, Testimonial.to for 10 text and 2 video testimonials, Famewall for 10 testimonials on 1 wall, and Vocal Video for 5 published videos.
Is Senja free?
Senja is free forever for 15 video and text testimonials, with Senja branding on widgets; its Starter plan is $29 a month.
Can I collect reviews on Trustpilot for free?
Yes. Trustpilot's free account sends 50 review invitations a month; its Plus plan is $319 per domain a month.
Is Vocal Video free?
Vocal Video is free forever for 5 published videos, with a Vocal Video watermark on free videos; its Essential plan is $99 a month, billed yearly.
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