Free Product Analytics Tools
Which product analytics, web analytics and session replay tools a startup can use for free today, how many events or sessions the free plan covers, how long it keeps your data, whether a card is needed and what the first paid plan costs, read from each tool's own page.
Free allowances read on each provider's own pages, all checked on or after . Analytics tools change their free allowances from time to time: confirm the terms on the tool's page before you instrument your product with it.
Analytics tools a startup can use for free today include PostHog (1M events a month), Microsoft Clarity (Free forever, no traffic limits), Amplitude (2M events a month, forever), Google Analytics (Free of charge, standard Analytics), and Mixpanel (Up to 1M events a month). Each of the 13 free plans below links to the tool's page that states it, with its main limit, how long data is kept, whether a card is needed and what the first paid plan costs.
Analytics tells a young product what people actually do: where they sign up, which features they use, where they drop off. The leading product analytics and session replay tools all have free plans, and most startups can run on them for a long time.
The headline rarely tells you how far it goes. A free plan can cap events or sessions a month, keep only a few months of history, or hold back features such as cohorts and replays. Each tool below shows what is free, its main limit, how long data is kept, whether a card is needed and what the first paid plan costs, quoted from the tool's own page with the date we read it.
Which tools we picked and the order they appear in are our editorial choices; the terms are the tools'. Some of these tools pay us a referral commission when someone signs up through our link: those links are labeled, and they play no part in which tools are listed or where.
Product analytics with a free plan
Event analytics for funnels, retention and feature use, with a free monthly allowance.
- 1
PostHog
Analytics, replays and flags on one free monthly tier
PostHog's free tier gives 1M events a month for free, keeps events for a year, and needs no card. Usage above the free limits is pay-as-you-go, and you pay only for what you use.
- What's free
- 1M events a month (source: posthog.com)
- Payment card
- No card needed (source: posthog.com)
- First paid plan
- Pay-as-you-go, only for what you use (source: posthog.com)
Start free at PostHogTerms read on posthog.com on PostHog: the free allowance and how to start PostHog for Startups: what startups get - 2
Amplitude
Full platform on 2M events a month, no time limit
Amplitude's Free plan has no time limit and includes 2M events a month, with no credit card required. Its main cap is 10K monthly session replays, and Plus starts at $0 and scales with your event volume.
- Payment card
- No card needed (source: amplitude.com)
Start free at AmplitudeTerms read on amplitude.com on Amplitude: the free allowance and how to start Amplitude Startup Scholarship: what startups get - 3
Mixpanel
Event analytics with a generous free monthly cap
Mixpanel's Free plan is free forever with up to 1M events a month and needs no card, and it keeps data for 2 years by default. The first paid plan, Growth, is $100 a month on yearly billing for 1.5M events.
- Data history
- 2 years by default (source: mixpanel.com)
- Payment card
- No card needed (source: mixpanel.com)
Start free at MixpanelTerms read on mixpanel.com on Mixpanel: the free allowance and how to start Mixpanel for Startups: what startups get - 4
Statsig
Experiments and analytics on a free developer tier
Statsig's Developer tier is free with no credit card, and it gives 2M events a month and 1 year of analytics retention. Pro is $150 a month with 5M events included.
- What's free
- 2M events a month (source: statsig.com)
- Data history
- 1 year of analytics data (source: statsig.com)
- Payment card
- No card needed (source: statsig.com)
- First paid plan
- Pro: $150 a month, 5M events included (source: statsig.com)
Start free at StatsigTerms read on statsig.com on Statsig: the free allowance and how to start Statsig for Startups: what startups get - 5
Heap
Automatic event capture on up to 10K sessions
Heap's Free plan covers up to 10K monthly sessions and keeps 6 months of data history. Growth adds unlimited users and reports, and its price comes from an estimate rather than a list price.
- What's free
- Up to 10K monthly sessions (source: heap.io)
- Data history
- 6 months of data history (source: heap.io)
- First paid plan
- Growth: priced after an estimate (source: heap.io)
- 6
Pendo
Guides and product analytics for up to 500 users
Pendo Free is free forever for up to 500 monthly active users. Past that limit you cannot create new guides, NPS surveys or segments until you upgrade to a paid plan.
- First paid plan
- Base and up: pricing on request (source: pendo.io)
Web analytics and session replay with a free plan
Traffic analytics, heatmaps and session recordings, with a free plan or trial.
- 1
Microsoft Clarity
Replays and heatmaps with no traffic cap
Clarity is free forever with no traffic limits, and no credit card is needed to sign up. Recordings are kept for 30 days, and heatmaps are capped at 100,000 page views each.
- Payment card
- No card needed (source: learn.microsoft.com)
Start free at Microsoft ClarityTerms read on learn.microsoft.com on Microsoft Clarity: the free allowance and how to start - 2
Google Analytics
Web and app analytics at no cost, from Google
Google Analytics gives you the tools free of charge, and a standard property keeps event data for up to 14 months. A property that becomes Large drops to 2 months of event data, and Analytics 360 gives higher limits.
Start free at Google AnalyticsTerms read on marketingplatform.google.com on Google Analytics: the free allowance and how to start - 3
Umami
Simple, low-cost web analytics for one website
Umami's Hobby plan is $0 a month with up to 100K events a month and one website, kept for 6 months. Pro starts at $20 a month.
- What's free
- 100K events a month (source: umami.is)
- Data history
- 6 months of data (source: umami.is)
- First paid plan
- Pro: $20 a month (source: umami.is)
- 4
Hotjar
Replays and heatmaps for a single project
Hotjar's Free plan covers 200k monthly sessions in one project, with 1 month of data access. You need no payment details to start, and Growth starts at $39 a month.
- What's free
- 200K sessions a month (source: hotjar.com)
- Data history
- 1 month of data access (source: hotjar.com)
- Payment card
- No card needed to start (source: hotjar.com)
- First paid plan
- Growth from $39 a month (source: hotjar.com)
- 5
LogRocket
Replays and analytics to try before a card
LogRocket's trial gives all features free for 14 days, with no credit card required. After the trial, plans are priced per session captured.
- What's free
- 14-day free trial (source: logrocket.com)
- Payment card
- No card needed (source: logrocket.com)
- First paid plan
- Priced per session captured (source: logrocket.com)
Start free at LogRocketTerms read on logrocket.com on LogRocket: the free allowance and how to start - 6
Mouseflow
Session replay for a small site on 500 sessions
Mouseflow's Free Forever plan gives 500 sessions a month with limited features, and it needs no credit card to create the account.
- Payment card
- No card needed (source: mouseflow.com)
Start free at MouseflowTerms read on mouseflow.com on Mouseflow: the free allowance and how to start - 7
Plausible
Simple website stats, with 30 days to try
Plausible's trial lasts 30 days with no credit card required. The Starter plan starts at $9 a month for 10K monthly pageviews once the trial ends.
- What's free
- 30-day free trial (source: plausible.io)
- Payment card
- No card needed (source: plausible.io)
- First paid plan
- Starter: $9 a month (source: plausible.io)
Analytics startup programs
Programs from analytics companies that give startups credits or paid plans free for a while.
Also useful for monitoring and analytics
Referral links, picked for fit and ordered by fit (70%) and what a signup earns us (30%), at no cost to you. They never change this page's ranking.
Compare the top options
How this comparison is built
The list covers product analytics, web analytics and session replay tools a founder can use for free today without applying to a program. The order and the "best for" notes are our editorial reading of each tool's terms. Every term comes from the tool's own pricing or help page on the date shown, never from a third-party list; follow each link for the full conditions. A cap on events or sessions, or a short data history, can matter more than the headline, so the comparison quotes them wherever the tool states them. Some of these tools pay StartupPerks a referral commission, and their links are labeled as referral links; that decides neither whether nor where a tool appears, and no tool pays for a placement on this page.
Read the full methodologyCommon questions
What is the best free product analytics tool?
It depends on what you measure. By the terms each tool states, PostHog includes 1M events a month, Mixpanel up to 1M, and Amplitude and Statsig 2M each on their free plans, while Microsoft Clarity records sessions and heatmaps for free with no traffic limits.
Is PostHog free?
Yes. PostHog's free plan includes 1M events a month and keeps 1 year of events, with no card needed. Beyond it you pay as you go, only for what you use.
Is Mixpanel free?
Yes. Mixpanel's free plan covers up to 1M events a month and keeps data for 2 years by default. Growth costs $100 a month on yearly billing.
Which free tools record sessions and heatmaps?
Microsoft Clarity is free with no traffic limits and keeps recordings for 30 days, Hotjar's free plan covers 200K sessions a month with 1 month of data access, and Mouseflow's 500 sessions a month. LogRocket starts with a 14-day free trial.
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