Reach founders choosing their tools
StartupPerks lists 1,164 startup programs, each cited to the provider's own page. Sponsor yours and it shows where founders compare programs like it. You pay only when a founder clicks through to your page.
Who sees it
Founders looking for credits, discounts and free plans before they choose a tool, most of them building with AI.
human visitors in the 30 days to October 27, 2026
clicks to providers' own pages, across 174 programs, in the same 30 days
Google search impressions in the 28 days to October 25
Measured with our own analytics, which leave out crawlers, headless browsers and automated traffic, and with Google Search Console.
Where your program shows
Offers on the pages founders read
In the offers block on program pages, Best of guides, blog guides and category pages, wherever your program fits what the page is about.
The homepage offers strip
Above the ranked board, and matched to what a founder types into the matcher, so it follows what they are building.
Ranked by fit first
Sponsored and referral offers are ranked together: how well each fits the page or the search counts for 70%, so your program shows where it is relevant.
$1 per founder click
Add a budget of $100, $250 or $500. Each founder who clicks through to your page takes $1 from it, and your program shows while the budget covers a click.
$100 buys 100 clicks · $250 buys 250 clicks · $500 buys 500 clicks
What sponsorship is, and is not
- You pay only for founders who click through to your page, from your prepaid budget.
- Your program is shown only where it fits what the founder is reading or searching for, ranked with our other offers by that fit first.
- A second click by the same founder within a day, clicks by crawlers and automated clients, and visits that did not start on StartupPerks are never charged.
- Your placement is labeled Sponsored. It never changes your program's value, eligibility or source, and never your rank on the board or in the matcher.
- Your program has to be listed in the catalog first (listing is free), and the link has to go to your own site.
- Pause or resume any time. Every click is in your dashboard with whether it was charged and why.
Read how listings are checked in our methodology.
Common questions
What do I pay for?
Only for founders who click through to your page: $1 per click, taken from a budget you add in advance. Showing your program costs nothing.
Which clicks are not charged?
A second click by the same founder within a day, clicks by crawlers and automated clients, and visits that did not start on a StartupPerks page. Your dashboard lists every click with whether it was charged and why.
Does sponsoring change how my program is ranked or described?
No. Your listing keeps the value, eligibility and source your own page states, and the ranked board and the matcher's results order programs the same way whether they sponsor or not. Sponsored placements sit in the labeled offers, ranked with our referral offers by how well they fit first.
Where does my program show?
In the offers on program pages, guides and category pages, and in the homepage offers strip, only where your program fits what the founder is reading or searching for. A founder reading about AI API credits sees a sponsored AI API program, never an unrelated one.
Can I pause or stop?
Yes, any time from your dashboard. Your program stops showing at once and the budget you have left stays in your account.
Does my program have to be listed first?
Yes. Listing is free: send it through the form on the List your program page, and once its terms check out on your own page, you can sponsor it.
Set it up in a few minutes: sign in, choose your program and the page founders go to.
Start a sponsored program