Does Mixpanel for Startups give credits?
Not any more. The program now gives a free first year on a dedicated Startup Plan, and before September 2024 it gave credits worth up to $50,000.
Mixpanel's startups page sums up the current offer as “Worth $145,000. Costs $0.” That figure is Mixpanel's own estimate of the plan's value, not a credit balance you spend down.
Startups still on the older credit-based version can write to startups@mixpanel.com with questions about their account.
Source: Mixpanel startup program docs (docs.mixpanel.com/docs/pricing/startup-program), Mixpanel for Startups page (mixpanel.com/startups)
Who qualifies for the Mixpanel for Startups program?
You must have been incorporated less than five years ago, have raised no more than $8 million in total funding, and never have been on a paid Mixpanel plan. You do not need a VC or accelerator.
Mixpanel says that if it learns you do not meet these criteria it may move the account to a paid plan, suspend it, or end it. Startups can only take part in the program once.
Requirements on Mixpanel's docs page
- Incorporated less than five years ago.
- Raised no more than $8 million (USD) in total funding.
- Have not previously redeemed other Mixpanel offers.
- Have not been on a paid plan.
Source: Mixpanel startup program docs (docs.mixpanel.com/docs/pricing/startup-program)
What is included in the Mixpanel Startup Plan?
The Startup Plan covers up to 1 billion events per year and every advanced report, plus Session Replay and three add-on packages, for 12 months.
The plan is only available to program participants and cannot be bought on its own. It does not support BAAs or MSAs.
Limits listed on Mixpanel's docs page
- 1 billion events per year.
- 1M Session Replay recordings.
- Experiments, with 1.2M MEUs per year.
- Feature Flags, with 50 flags and 120M Feature Flags API requests per year.
- Add-on packages: Data Pipelines, Group Analytics and Warehouse Connectors.
Source: Mixpanel startup program docs (docs.mixpanel.com/docs/pricing/startup-program)
How do you apply, and what is the 90-day rule?
You apply on Mixpanel's startup application page, and your free year starts when you are accepted. You must start sending data within 90 days or you are removed and cannot rejoin.
You cannot apply now and save the offer for later. Mixpanel suggests signing up for the Free plan first if you are not ready to implement, and applying once you are.
If a VC or accelerator referred you, pick it from the dropdown on the form. If yours is not listed, choose Other and type its name.
Source: Mixpanel startup program docs (docs.mixpanel.com/docs/pricing/startup-program)
What happens when the Mixpanel startup year ends?
There is no second free year on the Startup Plan. You move to the Free, Growth or Enterprise plan, and Mixpanel's team advises on which fits your usage.
If you send more than 1 billion events during the year, you can upgrade to a paid Growth or Enterprise plan or downgrade to the Free plan, and Mixpanel says it will reach out in advance if you are close to the limit.
Source: Mixpanel startup program docs (docs.mixpanel.com/docs/pricing/startup-program)
Is Mixpanel free if you do not qualify for the startup program?
Yes. The Free plan costs $0 a month with no credit card and allows up to 1M events a month, and paid Growth pricing starts at $100 a month for 1.5M events on yearly billing.
The Free plan also includes unlimited seats and 10K session replays a month.
Source: Mixpanel pricing page (mixpanel.com/pricing)
