Google Analytics (standard)

Google Analytics is Google's web and app analytics product. Its standard tools are free of charge, and Analytics 360 is the paid version with higher limits.

Google AnalyticsUpdated monthly · checked 22 h ago

Google Analytics (standard) is a productivity and SaaS perk from Google Analytics, offering free analytics, 14 months of data, with no funding required.

Value: Free
Who qualifies: No funding needed
Benefit type: Free plan
Terms: Verified

Apply at Google Analytics

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While you apply

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What you get

Inside Google Analytics (standard)

Google Analytics gives you the tools free of charge, to understand the customer journey and improve marketing ROI. A standard property can keep event-level data for 14 months. A property that becomes Large has its event-level retention reduced to 2 months, and Analytics 360 gives access to higher limits.

Source: The provider's official program page

Eligibility

Who it's for

Free plan Any startup

Funding / backing: No funding needed
Geography: Global
Recurring / expiry: Standard tools with no time limit.
Other requirements: Event-level data on a standard property is kept for 14 months at most. Large properties drop to 2 months.

How to claim

How to apply for Google Analytics (standard)

Steps to apply

1Sign in to Analytics with a Google account.
2No application is needed.

Good to know: Terms read on marketingplatform.google.com and support.google.com on October 28, 2026.

Apply at Google Analytics

Source: The provider's official program page

Value is the headline maximum Google Analytics advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. A comparison, not endorsed by the programs listed. A link labeled as a referral link may earn us a commission, and a program labeled Same owner comes from the company that runs StartupPerks. Confirm current terms on the provider's page.

Questions

Google Analytics (standard): common questions

What do you get with Google Analytics (standard)?

Google Analytics (standard) offers free analytics, 14 months of data.

Who qualifies for Google Analytics (standard)?

Google Analytics (standard) is open to any startup, with no funding required. Event-level data on a standard property is kept for 14 months at most. Large properties drop to 2 months.

Do I need to be VC-backed or in an accelerator to get Google Analytics (standard)?

No. Google Analytics (standard) is open to any startup that meets the stated criteria, no investor or accelerator backing required.

How do I apply for Google Analytics (standard)?

How long do I have to use Google Analytics (standard), and does it expire?

Standard tools with no time limit.

Is Google Analytics (standard) available outside the US?

Google Analytics (standard) is available globally, subject to the provider's terms.

Free product analytics, comparedGoogle Analytics's free plan next to every other free analytics toolWhat each analytics tool gives you free today, its main limit and what the first paid plan costs, read from each tool's own page.