Marketing & SalesDiscount

HubSpot for Startups

Tiered 30-90% discount on HubSpot for startups tied to accelerator/VC affiliation and funding stage.

HubSpotUpdated monthly ยท checked 8 d ago

HubSpot for Startups is a marketing and sales perk from HubSpot, offering up to 90% off, for VC- or accelerator-backed startups that have raised under $20M.

Value
Up to 90% off
Who qualifies
VC / accelerator-backed
Benefit type
Discount
Apply at HubSpot (opens the program details)

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While you apply

Also useful for founders

Applying to HubSpot takes a few minutes.

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What you get

Inside HubSpot for Startups

  • Top-partner tier: 90% off Year 1, 50% off Year 2, 25% off Year 3.
  • Standard tier: 30% off Year 1, 15% off Year 2.

Source: The provider's official program page (hubspot.com/startups/about)

Eligibility

Who it's for

Pre-seedSeedSeries AVC / accelerator-backed
Funding / backing
VC / accelerator-backed
Startup stage
Pre-seed, Seed, Series A
Funding-raised cap
Under $20M raised
Geography
Global
Recurring / expiry
Discount steps down over 2-3 years by tier.
Other requirements
90% tier: raised pre-seed, seed or Series A (not Series B or later), and affiliated with an approved partner or with verified venture funding. 30% tier: associated with an approved entrepreneurial organization.
How to claim

How to apply for HubSpot for Startups

What to have ready
  • Confirmation of your accelerator / investor backing (a referral or partner code)
  • Proof you have raised under $20M
Steps to apply
  1. 1Apply through an approved HubSpot for Startups partner (1,400+ recognized VCs/accelerators/incubators).
Good to know: Discount level (30/50/90%) determined by partner tier and funding.
Apply at HubSpot (opens the program details)

Source: The provider's official program page (hubspot.com/startups/about)

Value is the headline maximum HubSpot advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. A comparison, not endorsed by the programs listed. A program labeled Same owner comes from the company that runs StartupPerks. Confirm current terms on the provider's page.
Through your bank or card

Other ways to get a deal on HubSpot

Mercury and Ramp give their customers deals on HubSpot. They are separate from HubSpot for Startups, each with its own conditions, and partners usually allow one startup deal per company, so compare who qualifies before you apply.

  • Mercury PerksUp to 30% offFor Mercury business account holders
    • Associated with one of our approved entrepreneurial organizations. Get 30% off in your first year, and 15% off year two.
    • If current HubSpot customer, discount cannot be applied but discounts can be provided on new Hubs or upgrades.
    • Got questions? The answers are just an email away: hsfs@hubspot.com
    Compare all 273 Mercury Perks Listed on Mercury
  • Ramp Partner Rewards30% off your first year subscriptionFor Ramp customersCompare all 103 Ramp Partner Rewards Listed on Ramp

Read from each platform's own perks page on or after October 28, 2026.

Through a perks membership

HubSpot through Secret Premium

Secret's paid members can claim a deal on HubSpot that is separate from the program above, with its own conditions, often the route when the program's own rules leave you out. Premium costs $149 a year or $399 once.

Secret Premium

90% off the Professional and Enterprise plans for 1 year

Secret refunds the membership if you cannot access the deal and have not redeemed another one.

See the deal on Secret (opens in new tab)

Read from Secret's own page on October 30, 2026.

Not eligible for HubSpot's discount?

Other CRMs with a free plan or startup offer

HubSpot's discount needs funding or a partner. These do not, or have a different gate.

  • HubSpot Free toolsFree planNo funding needed

    HubSpot's own free tools cover marketing, sales and service for up to 2 users, with no credit card.

    Source: HubSpot free tools page (hubspot.com/pricing/crm)

  • Attio Startup Program80% off AttioVC / accelerator-backed

    Attio gives venture-backed startups, or those affiliated with one of its Startup Partners, 80% off the annual Pro plan plus credits in year one, then 30% off in year two. Eligible startups are VC-backed or partner-affiliated, signed up within the last 90 days and incorporated less than 5 years ago.

    Source: Attio Startup Program page (attio.com/startups)

Each value is the one its own program page shows today. The reasons were read on the linked pages on November 5, 2026.

Questions

HubSpot for Startups: what founders ask

Each answer restates what HubSpot and the pages linked under it say, read on November 5, 2026; every quoted line was still on those pages on November 12, 2026.

How much is the HubSpot for Startups discount?

The top tier is 90% off in year one, 50% off in year two and 25% off in year three. A second tier is 30% off in year one and 15% off in year two.

HubSpot says the startup pricing applies to net-new Professional or Enterprise level products only.

Its FAQ describes the program as the same platform at a significantly reduced price (30-90% off) for eligible startups.

The two tiers
  • 90% off year one, 50% off year two, 25% off year three: raised pre-seed, seed or Series A, and affiliated with an approved partner or verified venture funding
  • 30% off year one, 15% off year two: associated with an approved entrepreneurial organization

Source: HubSpot for Startups program page (hubspot.com/startups/about), HubSpot for Startups page for Y Combinator (hubspot.com/en/startups/partners/y-combinator)

Who qualifies for HubSpot for Startups? What are the requirements?

For the 90% tier you must have raised pre-seed, seed or Series A funding (not Series B or later) and be affiliated with an approved HubSpot partner or have raised verified venture funding. The 30% tier needs an association with an approved entrepreneurial organization.

HubSpot says it can verify funding via Crunchbase or Pitchbook. Its eligibility checker asks how much you have raised (under $2M, $2M to $10M, over $10M), and its Series A page puts the verified funding route at more than $2M.

The upper limit is stated as a stage (not Series B or later), not as a dollar amount.

Source: HubSpot for Startups program page (hubspot.com/startups/about), HubSpot for Startups Bootstrap Program page (hubspot.com/startups/bootstrap-program), HubSpot for Startups Series A page (hubspot.com/startups/series-a)

How do I apply for HubSpot for Startups? Which partners count?

Use the eligibility check on HubSpot's program page, create your HubSpot account, then configure your tools. You do not have to be in a partner's portfolio if HubSpot can verify your funding.

HubSpot keeps a public approved partner directory. It lists 3,877 partners as of its September 28, 2026 update, including Y Combinator and Techstars, while its partner page speaks of 3,000+ partners.

If your accelerator, incubator or VC is not listed, the directory says to ask them to apply to become a HubSpot for Startups partner. HubSpot says partnership is free.

Source: HubSpot for Startups program page (hubspot.com/startups/about), HubSpot for Startups partner page (hubspot.com/startups/partners), HubSpot for Startups partner directory (offers.hubspot.com/startups/partner-directory)

Is there a HubSpot for Startups discount if I have not raised funding?

Only through the Bootstrap Program, which gives 30% off HubSpot's paid tools in the first year. It is limited to companies incorporated in Latin America, Asia or Africa (with certain exclusions).

If you do not meet the bootstrap requirements, the page says you may still qualify through the partner network or verified funding.

Bootstrap Program requirements
  • Incorporated in Latin America, Asia or Africa, with certain exclusions
  • Founded within the last 5 years
  • Between 1 and 25 employees, depending on your region
  • Not an agency and not affiliated with a VC, accelerator or incubator
  • South Africa and countries in Northern Africa are not eligible at this time

Source: HubSpot for Startups Bootstrap Program page (hubspot.com/startups/bootstrap-program)

What happens after the HubSpot for Startups discount ends?

After the initial discount period, typically two years, you move to standard HubSpot pricing. The program requires an annual commitment, and the startup pricing is for new purchases only.

HubSpot says its team works with you well before the transition so you are on the right plan.

Existing customers: startup pricing is for net-new Hubs or upgrades of existing Starter subscriptions to Professional or Enterprise, and cannot be applied to existing paid products. HubSpot also warns that falsely claiming eligibility for the Seed-Stage or Series A discounts can end the subscription and require you to repay discounts.

Source: HubSpot for Startups program page (hubspot.com/startups/about), HubSpot for Startups Bootstrap Program page (hubspot.com/startups/bootstrap-program)

Does HubSpot for Startups include AWS credits?

HubSpot's startups page lists no AWS credit amount. Its program FAQ says HubSpot for Startups partners with other startup programs to bring extra benefits, from AWS and Stripe credits to startup-friendly pricing on integrations.

Source: HubSpot for Startups Bootstrap Program page (hubspot.com/startups/bootstrap-program)

Terms history

HubSpot for Startups's terms over time

We have read HubSpot's page for it (hubspot.com/startups/about) 3 times since September 6, 2026, most recently on November 4, 2026. No read has found a different figure or a change in whether it takes applications.

Every startup program change we found this quarter
Free CRMs, comparedBefore you apply: what HubSpot and other CRMs give away freeWhat each CRM gives you free today, its main limit and what the first paid plan costs, read from each CRM's own page.
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