Security, Legal & HRFree plan

Auth0 for Startups

One year free of Auth0's B2B Professional identity plan (SSO, MFA, up to 100k MAU) for venture-backed early startups.

Auth0 (Okta)Updated monthly · checked 15 h ago

Auth0 for Startups is a security, legal and HR perk from Auth0 (Okta), offering one year of Auth0, free for your startup, for VC- or accelerator-backed startups under 2 years old that have raised under $5M.

Value
Free
Who qualifies
VC / accelerator-backed
Benefit type
Free plan
Apply at Auth0 (Okta) (opens the program details)

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While you apply

Also useful for authentication and security

Applying to Auth0 (Okta) takes a few minutes.

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What you get

Inside Auth0 for Startups

12 months free of Auth0's B2B Professional capabilities: up to 100,000 monthly active users, Enterprise MFA, 5 Enterprise Connections, Inbound SCIM and unlimited organizations. Auth0 publishes no dollar value for the year.

Source: The provider's official program page (auth0.com/startups) · as of Nov 14, 2026

Eligibility

Who it's for

Pre-seedSeedSeries AVC / accelerator-backed
Funding / backing
VC / accelerator-backed
Startup stage
Pre-seed, Seed, Series A
Funding-raised cap
Under $5.0M raised
Company age
Under 2 years old
Geography
Global
Recurring / expiry
Free for one year, then standard pricing.
Other requirements
Must be venture-backed with under $5M total funding, under $1M ARR, and under 2 years from incorporation. Excludes existing paid Auth0/Okta customers and prior program members.
How to claim

How to apply for Auth0 for Startups

What to have ready
  • Confirmation of your accelerator / investor backing (a referral or partner code)
  • Your incorporation details (EIN or company registration)
  • Proof you have raised under $5.0M
  • Confirmation you were founded within the last 2 years
Steps to apply
  1. 1Apply on the Auth0 for Startups page; review typically 1-14 business days.
Good to know: Merged duplicate listings; eligibility and benefit verified on the official Auth0 startups page.
Apply at Auth0 (Okta) (opens the program details)

Source: The provider's official program page (auth0.com/startups) · as of Nov 14, 2026

Confirmed on : the page still states “One year of Auth0, free for your startup”

Value is the headline maximum Auth0 (Okta) advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. A comparison, not endorsed by the programs listed. A program labeled Same owner comes from the company that runs StartupPerks. Confirm current terms on the provider's page.
Through your bank or card

Other ways to get a deal on Auth0 (Okta)

Mercury gives its customers a deal on Auth0 (Okta). It is separate from Auth0 for Startups, with its own conditions, and partners usually allow one startup deal per company, so compare who qualifies before you apply.

  • Mercury PerksAuth0 by Okta: 12 months freeFor Mercury business account holders
    • Startups must have less than $5M USD in funding and less than $1M USD in Annual Recurring Revenue
    • Offer not available to existing paid customers
    Compare all 273 Mercury Perks Listed on Mercury

Read from each platform's own perks page on or after October 28, 2026.

Through a perks membership

Auth0 (Okta) through Secret Premium

Secret's paid members can claim a deal on Auth0 (Okta) that is separate from the program above, with its own conditions, often the route when the program's own rules leave you out. Premium costs $149 a year or $399 once.

Secret Premium

1 year of the B2B Professional plan free

Secret refunds the membership if you cannot access the deal and have not redeemed another one.

See the deal on Secret (opens in new tab)

Read from Secret's own page on October 30, 2026.

Outside Auth0's gate?

Auth programs with other startup gates

Auth0 asks for venture backing, under $5M raised and under two years old. These auth providers set the gate differently.

  • Descope Hello World Startup PlanFreeAny startup

    Descope gives eligible startups its Pro tier free for up to 1 year. The gate is up to 3 years from inception and up to $1M in total bookings or ARR, with no venture-backing requirement stated.

    Source: Descope for Startups page (descope.com/for-startups)

  • Clerk for StartupsDiscounted Clerk ProAny startup

    Every Clerk app gets 50,000 monthly retained users free, and early-stage startups can apply for Clerk Pro features at a discount. The gate is up to 1 year after launch and up to $5 million in venture funding.

    Source: Clerk for Startups page (clerk.com/startups)

Each value is the one its own program page shows today. The reasons were read on the linked pages on October 29, 2026.

Questions

Auth0 for Startups: what founders ask

Each answer restates what Auth0 (Okta) and the pages linked under it say, read on October 29, 2026; every quoted line was still on those pages on November 14, 2026.

What does the Auth0 for Startups plan include?

One year of Auth0's B2B Professional capabilities for free, with 100k monthly active users, Enterprise MFA and 5 Enterprise Connections. It is a free year of a plan, not a credit balance.

Auth0 says the startup plan typically supports up to 100,000 monthly active users. Its FAQ adds CIBA and Token Vault for connecting AI agents to apps and data.

Listed on the Auth0 for Startups page
  • 100k monthly active users
  • Enterprise MFA
  • Unlimited organizations (subject to system limitations)
  • 3 third-party APIs
  • Inbound SCIM
  • 5 Enterprise Connections

Source: Auth0 for Startups page (auth0.com/startups)

Who is eligible for Auth0 for Startups?

A startup that is venture-backed with less than $5M in funding, has less than $1M in annual recurring revenue, and is less than two years from incorporation. Existing paid Auth0 or Okta customers and past program members are excluded.

If you are not eligible, Auth0 says you can still try it for free at auth0.com/signup.

Source: Auth0 for Startups page (auth0.com/startups)

How much does Auth0 for Startups cost?

Nothing for the 12 months in the program. Auth0 does not publish what the plan would cost afterwards: it says to keep scaling on its self-service and enterprise plans.

Auth0's pricing page separately lists a Free plan at $0 per month for up to 25,000 monthly active users, and says you need a paid plan once you pass 25,000. Auth0 suggests building on the Free plan first and applying to the startup program when you need features such as Enterprise MFA or additional Organizations.

Source: Auth0 for Startups page (auth0.com/startups), Auth0 pricing page (auth0.com/pricing)

Does Auth0 give startup credits?

Not as a credit balance: the program is a free year of the B2B Professional plan. Auth0's pricing page FAQ adds that you can also apply for $5,000 in AWS credits, and does not say how.

That FAQ describes the startup plan in different words from the startups page: 100K monthly external active users, Enterprise Identity Providers, Pro MFA and Password Protection, and SSO for the Auth0 Dashboard, free for a whole year.

Source: Auth0 pricing page (auth0.com/pricing), Auth0 for Startups page (auth0.com/startups)

How do I apply for the Auth0 startup program?

Use the Apply today button on auth0.com/startups, which opens a Startup Application form in Auth0's Help Center. The page does not state a review time.

Auth0 lays out a three-step path: build on the Free Plan, apply when you need more features such as Enterprise MFA or additional Organizations, then move to a standard plan when your 12 months in the program end.

Source: Auth0 for Startups page (auth0.com/startups)

Does Auth0 for Startups include developer support?

Yes. Auth0 lists access to Support Tickets, use case specific workshops and demos, a direct line to Developer Advocates, and early access to certain feature releases.

Source: Auth0 for Startups page (auth0.com/startups)

Terms history

Auth0 for Startups's terms over time

We have read Auth0 (Okta)'s page for it (auth0.com/startups) 3 times since August 19, 2026, most recently on October 3, 2026. No read has found a different figure or a change in whether it takes applications.

Every startup program change we found this quarter
Free auth providers, comparedBefore you apply: what Auth0 and other auth providers give away freeWhat each authentication provider gives you free today, its main limit, its SSO and what the first paid plan costs, read from each provider's own page.
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