Amazon Ads New Seller Credit

Amazon Ads gives new Amazon sellers up to $1,000 in ad credit on Sponsored Products: $50, $200 or $1,000 depending on what they spend in the 30 days after their first campaign.

Amazon AdsUpdated monthly · checked 19 h ago

Amazon Ads New Seller Credit is a marketing and sales perk from Amazon Ads: spend $1,000, get $1,000 in ad credit (smaller tiers from $50), for startups in the US, no funding required.

Who qualifies
No funding needed
Benefit type
Credits
While you apply

Also useful for marketing and content

Applying to Amazon Ads takes a few minutes. Shown only because they fit what this page is about, and ordered by that fit (70%) and what a referral is expected to earn us (30%). We may earn a commission if you sign up through one of these, at no cost to you. They never change the ranking of this page.

What you get

Inside Amazon Ads New Seller Credit

Spend and pay $50 to $199.99 on Sponsored Products to receive $50 in ad credits, $200 to $999.99 to receive $200, or $1,000 or more to receive $1,000 (US tiers). The credit arrives within 14 days after the 30-day window and is valid for 30 days.

Eligibility

Who it's for

Funding / backing
No funding needed
Geography
United States
Recurring / expiry
Ad credits are valid for 30 days after you receive them.
Other requirements
Only for new Amazon sellers on the Professional selling plan who listed their first buyable product in an eligible marketplace within the last 90 days, who launch their first Sponsored Products campaign within 90 days of that listing and spend within the following 30 days. Other marketplaces use local-currency tiers.
How to claim

How to apply for Amazon Ads New Seller Credit

What to have ready
  • A short description of what your startup does
  • A company email on your own domain
Steps to apply
  1. 1Sign in to Amazon Ads for your marketplace, create your first Sponsored Products campaign with no end date, and track the offer on the Promotions page of the ads console.
Good to know: Read on advertising.amazon.com (Sponsored Products and the new seller promotion terms) on October 13, 2026.
Value is the headline maximum Amazon Ads advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. Independent comparison, not endorsed by the programs listed. A link labeled as a referral link may earn us a commission. Confirm current terms on the provider's page.
If you don't qualify

Compare other marketing & sales programs

Amazon Ads New Seller Credit has eligibility restrictions. These alternatives have no accelerator or investor requirement. Check each provider’s current terms and availability.

Questions

Amazon Ads New Seller Credit: common questions

What do you get with Amazon Ads New Seller Credit?

Amazon Ads New Seller Credit offers : spend $1,000, get $1,000 in ad credit (smaller tiers from $50).

Who qualifies for Amazon Ads New Seller Credit?

Amazon Ads New Seller Credit is for startups in the US, no funding required. Only for new Amazon sellers on the Professional selling plan who listed their first buyable product in an eligible marketplace within the last 90 days, who launch their first Sponsored Products campaign within 90 days of that listing and spend within the following 30 days. Other marketplaces use local-currency tiers.

Do I need to be VC-backed or in an accelerator to get Amazon Ads New Seller Credit?

No. Amazon Ads New Seller Credit is open to any startup that meets the stated criteria, no investor or accelerator backing required.

How do I apply for Amazon Ads New Seller Credit?

Sign in to Amazon Ads for your marketplace, create your first Sponsored Products campaign with no end date, and track the offer on the Promotions page of the ads console.

How long do I have to use Amazon Ads New Seller Credit, and does it expire?

Ad credits are valid for 30 days after you receive them.

Is Amazon Ads New Seller Credit available outside the US?

Amazon Ads New Seller Credit is available in the US.

Related guideFree Ad Credits for Startups 2026: Google, Meta, LinkedInEvery new-advertiser credit we could verify on the platforms' own pages in October 2026: Google Ads up to $1,500, Microsoft $500 for $250, LinkedIn, Reddit, X, Snapchat, Amazon, and why Meta offers none.
Related

Other Marketing & Sales programs

Compared side by side in Best CRM & Marketing Tools for Startups.

New startup perks, in your inbox

Get an email when a new credit, discount, or deal for founders is added. No spam, unsubscribe anytime.

Are you from Amazon Ads, or did you spot something out of date? Send us an update.

Show this listing on your own site with a badge.