Google Ads New Advertiser Credit

Google Ads gives new advertisers ad credit once they spend a set amount in their first 60 days: $500 for $500, $1,000 for $1,500 or $1,500 for $3,000 on the US offer.

Google AdsUpdated monthly · checked 19 h ago

Google Ads New Advertiser Credit is a marketing and sales perk from Google Ads: spend $500, get $500 in ad credit (up to $1,500 for $3,000), for startups in the US, no funding required.

Who qualifies
No funding needed
Benefit type
Credits
While you apply

Also useful for marketing and content

Applying to Google Ads takes a few minutes. Shown only because they fit what this page is about, and ordered by that fit (70%) and what a referral is expected to earn us (30%). We may earn a commission if you sign up through one of these, at no cost to you. They never change the ranking of this page.

What you get

Inside Google Ads New Advertiser Credit

Choose one of three sign-up offers on ads.google.com: $500 in ad credit when you spend $500, $1,000 when you spend $1,500, or $1,500 when you spend $3,000, with the spend in your first 60 days. The credit is typically applied within 35 days and typically expires 60 days after it is applied. One promotional credit per customer.

Eligibility

Who it's for

Funding / backing
No funding needed
Geography
United States
Recurring / expiry
The credit typically expires 60 days after it is applied.
Other requirements
New Google Ads advertisers only: your first ad impression must have served from your first Google Ads account no more than 14 days before you redeem. This version of the offer is for customers with a US billing address; offers vary by country.
How to claim

How to apply for Google Ads New Advertiser Credit

What to have ready
  • A short description of what your startup does
  • A company email on your own domain
Steps to apply
  1. 1Choose an offer on ads.google.com, sign up and complete payment setup to apply it to your account
  2. 2reach the spend for your tier within 60 days.
Good to know: Read on ads.google.com/home and the US promotional terms on October 13, 2026. Google's help center words the 14-day rule as an account under 14 days old at redemption. Google for Startups Cloud Program credits cannot be spent on Google Ads.
Value is the headline maximum Google Ads advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. Independent comparison, not endorsed by the programs listed. A link labeled as a referral link may earn us a commission. Confirm current terms on the provider's page.
If you don't qualify

Compare other marketing & sales programs

Google Ads New Advertiser Credit has eligibility restrictions. These alternatives have no accelerator or investor requirement. Check each provider’s current terms and availability.

Questions

Google Ads New Advertiser Credit: common questions

What do you get with Google Ads New Advertiser Credit?

Google Ads New Advertiser Credit offers : spend $500, get $500 in ad credit (up to $1,500 for $3,000).

Who qualifies for Google Ads New Advertiser Credit?

Google Ads New Advertiser Credit is for startups in the US, no funding required. New Google Ads advertisers only: your first ad impression must have served from your first Google Ads account no more than 14 days before you redeem. This version of the offer is for customers with a US billing address; offers vary by country.

Do I need to be VC-backed or in an accelerator to get Google Ads New Advertiser Credit?

No. Google Ads New Advertiser Credit is open to any startup that meets the stated criteria, no investor or accelerator backing required.

How do I apply for Google Ads New Advertiser Credit?

Choose an offer on ads.google.com, sign up and complete payment setup to apply it to your account, then reach the spend for your tier within 60 days.

How long do I have to use Google Ads New Advertiser Credit, and does it expire?

The credit typically expires 60 days after it is applied.

Is Google Ads New Advertiser Credit available outside the US?

Google Ads New Advertiser Credit is available in the US.

Related guideFree Ad Credits for Startups 2026: Google, Meta, LinkedInEvery new-advertiser credit we could verify on the platforms' own pages in October 2026: Google Ads up to $1,500, Microsoft $500 for $250, LinkedIn, Reddit, X, Snapchat, Amazon, and why Meta offers none.
Related

Other Marketing & Sales programs

Compared side by side in Best CRM & Marketing Tools for Startups.

New startup perks, in your inbox

Get an email when a new credit, discount, or deal for founders is added. No spam, unsubscribe anytime.

Are you from Google Ads, or did you spot something out of date? Send us an update.

Show this listing on your own site with a badge.