Optimizely Rollouts free plan

Optimizely Feature Experimentation is a platform for feature flags and A/B tests. Its free Rollouts plan includes unlimited feature flags and controlled rollouts, with one experiment at a time, and needs no credit card.

OptimizelyUpdated monthly · checked 22 h ago

Optimizely Rollouts free plan is a developer tools perk from Optimizely, free (unlimited flags, 1 experiment), with no funding required.

Value: Free
Who qualifies: No funding needed
Benefit type: Free plan
Terms: Verified

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While you apply

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What you get

Inside Optimizely Rollouts free plan

Rollouts is the free plan for Optimizely Feature Experimentation. It includes unlimited feature flags and controlled rollouts, with the ability to run one experiment at a time, and needs no credit card. Paid Feature Experimentation plans are individually packaged and remove the one concurrent experiment limit.

Source: The provider's official program page

Eligibility

Who it's for

Free plan Feature flags

Funding / backing: No funding needed
Geography: Global
Recurring / expiry: Free plan with no time limit stated.
Other requirements: The free plan allows one concurrent experiment at a time. More seats or MAUs need an upgrade.

How to claim

How to apply for Optimizely Rollouts free plan

Steps to apply

1Create a free account on the free feature flagging page.
2No credit card is needed.

Good to know: Plans read on optimizely.com/tools/free-feature-flagging on October 28, 2026.

Apply at Optimizely

Source: The provider's official program page

Value is the headline maximum Optimizely advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. A comparison, not endorsed by the programs listed. A link labeled as a referral link may earn us a commission, and a program labeled Same owner comes from the company that runs StartupPerks. Confirm current terms on the provider's page.

Questions

Optimizely Rollouts free plan: common questions

Is Optimizely free?

Yes, Optimizely can be used for free. Free (unlimited flags, 1 experiment). As stated on Optimizely's own page, linked on this page.

Who qualifies for Optimizely Rollouts free plan?

Optimizely Rollouts free plan is open to any startup, with no funding required. The free plan allows one concurrent experiment at a time. More seats or MAUs need an upgrade.

Do I need to be VC-backed or in an accelerator to get Optimizely Rollouts free plan?

No. Optimizely Rollouts free plan is open to any startup that meets the stated criteria, no investor or accelerator backing required.

How do I apply for Optimizely Rollouts free plan?

Create a free account on the free feature flagging page. No credit card is needed.

How long do I have to use Optimizely Rollouts free plan, and does it expire?

Free plan with no time limit stated.

Is Optimizely Rollouts free plan available outside the US?

Optimizely Rollouts free plan is available globally, subject to the provider's terms.

Free feature flags, comparedOptimizely's free plan next to every other free feature flag toolWhat each feature flag tool gives you free today, its main limit and what the first paid plan costs, read from each tool's own page.