Meta WhatsApp Cloud API free tier

Meta's WhatsApp Cloud API lets businesses send WhatsApp messages from their own systems. Each business phone number gets 1,000 free service messages a month.

MetaUpdated monthly · checked 26 h ago

Meta WhatsApp Cloud API free tier is a marketing and sales perk from Meta, offering 1,000 free service messages a month, with no funding required.

Value
Free
Who qualifies
No funding needed
Benefit type
Free plan

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What you get

Inside Meta WhatsApp Cloud API free tier

  • Meta gives every business phone number a free tier of 1,000 delivered service messages per month.
  • The free tier resets monthly and does not roll over.
  • Meta charges per message once the free tier is used, and the rate depends on the message category and the recipient's country.
Eligibility

Who it's for

Funding / backing
No funding needed
Geography
Global
Recurring / expiry
Free tier resets every month, with no roll-over.
Other requirements
The free tier covers service messages only. Marketing, utility and authentication messages are charged per message, and unused service messages do not carry over.
How to claim

How to apply for Meta WhatsApp Cloud API free tier

Steps to apply
  1. 1Set up the WhatsApp Business Platform through Meta's developer pages.
  2. 2The free tier applies to each business phone number.
Good to know: Plans read on developers.facebook.com on October 28, 2026.
Value is the headline maximum Meta advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. A comparison, not endorsed by the programs listed. A link labeled as a referral link may earn us a commission, and a program labeled Same owner comes from the company that runs StartupPerks. Confirm current terms on the provider's page.
Questions

Meta WhatsApp Cloud API free tier: common questions

What do you get with Meta WhatsApp Cloud API free tier?

Meta WhatsApp Cloud API free tier offers 1,000 free service messages a month. Meta gives every business phone number a free tier of 1,000 delivered service messages per month. The free tier resets monthly and does not roll over. Meta charges per message once the free tier is used, and the rate depends on the message category and the recipient's country.

Who qualifies for Meta WhatsApp Cloud API free tier?

Meta WhatsApp Cloud API free tier is open to any startup, with no funding required. The free tier covers service messages only. Marketing, utility and authentication messages are charged per message, and unused service messages do not carry over.

Do I need to be VC-backed or in an accelerator to get Meta WhatsApp Cloud API free tier?

No. Meta WhatsApp Cloud API free tier is open to any startup that meets the stated criteria, no investor or accelerator backing required.

How do I apply for Meta WhatsApp Cloud API free tier?

Set up the WhatsApp Business Platform through Meta's developer pages. The free tier applies to each business phone number.

How long do I have to use Meta WhatsApp Cloud API free tier, and does it expire?

Free tier resets every month, with no roll-over.

Is Meta WhatsApp Cloud API free tier available outside the US?

Meta WhatsApp Cloud API free tier is available globally, subject to the provider's terms.

Free WhatsApp Business tools, comparedWhatsApp Cloud API's free plan next to every other free WhatsApp toolWhat each WhatsApp tool gives you free today, its main limit and what the first paid plan costs, read from each provider's own page.
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