Microsoft Bing Webmaster Tools

Bing Webmaster Tools is Microsoft's free service for site owners to see their performance on Bing. It includes backlink, keyword and site scan tools alongside free SEO and GEO reports.

MicrosoftUpdated monthly · checked 22 h ago

Microsoft Bing Webmaster Tools is a marketing and sales perk from Microsoft, offering free SEO/GEO tools and reports, with no funding required.

Value: Free
Who qualifies: No funding needed
Benefit type: Free plan
Terms: Verified

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Get an email if Microsoft Bing Webmaster Tools closes, changes its offer or sets a deadline. Also every new Marketing & Sales program as it opens. Unsubscribe in one click.

While you apply

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What you get

Inside Microsoft Bing Webmaster Tools

Bing Webmaster Tools lets you get your site's performance data, take advantage of free SEO and GEO tools, and analyse insights to improve your page rankings on Bing search results. It includes a backlink profile report, Keyword Research with search volumes, Site Scan for common technical SEO and GEO issues, and an API for programmatic access.

Source: The provider's official program page

Eligibility

Who it's for

Free plan Any startup

Funding / backing: No funding needed
Geography: Global
Recurring / expiry: Free service with no time limit.
Other requirements: Some insights need you to sign up to see them.

How to claim

How to apply for Microsoft Bing Webmaster Tools

Steps to apply

1Sign up free on bing.com/webmasters.
2No application is needed.

Good to know: Plans read on bing.com/webmasters on October 28, 2026.

Apply at Microsoft

Source: The provider's official program page

Value is the headline maximum Microsoft advertises. What your company actually receives depends on your eligibility and how you use the program, and terms can change. A comparison, not endorsed by the programs listed. A link labeled as a referral link may earn us a commission, and a program labeled Same owner comes from the company that runs StartupPerks. Confirm current terms on the provider's page.

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Other ways to get a deal on Microsoft

Mercury gives its customers a deal on Microsoft. It is separate from Microsoft Bing Webmaster Tools, with its own conditions, and partners usually allow one startup deal per company, so compare who qualifies before you apply.

Mercury PerksMicrosoft for Startups: $5k credits + moreFor Mercury business account holders
- Your Startup has not already received more than a total of $10,000 in free Azure.
- Your headquarters must reside in the countries covered by our Azure global infrastructure.
- Your startup has not gone through a Series D or later funding round.
Compare all 273 Mercury Perks On Mercury: the Microsoft perk